Tag: marketing
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Understanding Mark-Up vs Margin: Key Differences Explained
The distinction between mark-up and margin often confuses professionals. Mark-up calculates profit against cost, while margin assesses profit relative to selling price. Miscommunication about these terms can lead to pricing errors in partnerships. Understanding these differences is crucial for effective negotiation and overall financial literacy. Always clarify with “cost or selling price?”
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Essential Tips for B2B Content Success
How SME Leaders can create compelling content that cuts through In the world of business-to-business (B2B) marketing, content remains one of the most valuable tools available to small and mid-sized enterprises (SMEs). Yet, in 2025, the ground beneath our feet is shifting. The traditional approaches to content creation, distribution, and discovery are evolving rapidly –…
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Navigating the Non-Linear B2B Customer Journey
In today’s B2B world, the idea of a linear customer journey isn’t entirely obsolete, but it’s becoming increasingly rare. Buyers don’t strictly follow a neat, step-by-step marketing funnel from awareness to decision anymore. Instead, modern B2B buyers navigate a complex and often non-linear path. They zigzag through channels, revisit stages, and interact with multiple touchpoints…
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Strategies for B2B Lead Generation: Web Visit Impact
B2B businesses often face the challenge of driving inbound enquiries through their website. While web traffic is important, it’s crucial to assess the quality and behavior of visitors. Monitoring metrics like bounce rate, time on site, and traffic source can help optimize content and drive meaningful interactions. Strategies include content optimization, clear CTAs, and analyzing…
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Optimising Your B2B Survey Workflow: Key Insights and Effective Question Strategies
I recently delivered a survey for a client to understand trends across their customer base. One key lesson I learned from the process is to take a few sample responses while waiting for the submission deadline. By working out the data conversion before all the results came in, I significantly reduced the turnaround time for…