Category: Pre-Deal
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Recurring Revenue in Transactional markets: Lessons Learned
Businesses often seek more recurring revenue for increased valuation and better revenue predictability. However, in industries focused on one-off transactions, this poses a dilemma. It’s crucial to assess the suitability of a recurring revenue model, label different revenue streams, and prioritize good account management for accurate forecasting, rather than solely relying on subscriptions.
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Dealing with poor Sales results
Leaders facing disappointing sales should consider six initiatives to turn things around. They can conduct a comprehensive sales analysis to pinpoint weaknesses, re-evaluate sales targets based on current realities, enhance sales team training, diversify marketing channels, leverage customer loyalty programs, and promote collaboration between sales and marketing teams. Implementing these strategies can help businesses adapt,…
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News hijacking: A cost-effective PR tactic for start-ups
Start-ups often struggle with PR due to budget constraints, but “news hijacking” offers a dynamic solution. By aligning with current events, startups can gain visibility and credibility. This tactic involves identifying hooks, crafting unique angles, mobilizing experts, and persistently engaging with the media. The strategy led to significant exposure and positioned the company as industry…
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Managing people with burn-out
To mitigate team burnout, leaders should recognize it as a response to heavy workload and emphasize self-care. Regular exercise, good sleep, and mindfulness should be promoted, along with routine breaks. An open communication environment should be maintained where challenges can be discussed and tasks delegated. Moreover, breaking tasks into manageable goals while rewarding small accomplishments…
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Using storytelling at work
One of the most potent tools at your disposal for enhancing organisational performance is the art of storytelling. Storytelling goes beyond using anecdotes; it can be a strategic communication tool that can be harnessed to inspire, engage, and drive positive change. 1. Creating a Shared Vision Storytelling has the unique ability to paint a vivid…