Advice, Tools and Stories to support leaders
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How SME Leaders can create compelling content that cuts through In the world of business-to-business (B2B) marketing, content remains one of the most valuable tools available to small and mid-sized enterprises (SMEs). Yet, in 2025, the…
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Navigating the Non-Linear B2B Customer Journey
In today’s B2B world, the idea of a linear customer journey isn’t entirely obsolete, but it’s becoming increasingly rare. Buyers don’t strictly follow a neat, step-by-step marketing funnel from awareness to decision anymore. Instead, modern B2B…
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Strategies for B2B Lead Generation: Web Visit Impact
B2B businesses often face the challenge of driving inbound enquiries through their website. While web traffic is important, it’s crucial to assess the quality and behavior of visitors. Monitoring metrics like bounce rate, time on site,…
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Optimising Your B2B Survey Workflow: Key Insights and Effective Question Strategies
I recently delivered a survey for a client to understand trends across their customer base. One key lesson I learned from the process is to take a few sample responses while waiting for the submission deadline.…
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The Underrated Importance of the ‘Last Contacted’ Field in CRM
The ‘Last Contacted’ date in CRM systems holds significant value, revealing insights into sales team performance and customer relationships. Ranking opportunities by this date can uncover issues hindering effectiveness. Neglecting regular contact can lead to missed…
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