Advice, Tools and Stories to support leaders
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Leaders facing disappointing sales should consider six initiatives to turn things around. They can conduct a comprehensive sales analysis to pinpoint weaknesses, re-evaluate sales targets based on current realities, enhance sales team training, diversify marketing channels,…
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News hijacking: A cost-effective PR tactic for start-ups
Start-ups often struggle with PR due to budget constraints, but “news hijacking” offers a dynamic solution. By aligning with current events, startups can gain visibility and credibility. This tactic involves identifying hooks, crafting unique angles, mobilizing…
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Are scatter graphs a useful tool for businesses?
Scatter graphs, or scatter plots, provide a visual representation of the relationship between two variables, aiding in decision-making. They are effective in identifying patterns, trends, correlations, and outliers within data. They also facilitate predictive analytics, resource…
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Unlocking Competitive Advantage through Cognitive Diversity in Teams
In the business world, creating a cognitively diverse team can provide a competitive edge due to heightened creativity, superior problem-solving, and stronger adaptability. However, leading such a team requires valuing differences, promoting inclusivity, fostering collaboration, prioritizing…
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Customer journey mapping: a case study
A Case Study on Transforming Customer Experience through Journey Mapping In the ever-evolving landscape of business, putting the customer at the heart of your strategy is not just a mantra; it’s a strategic imperative. Customer Journey…
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